Many bloggers start blogging as a hobby and eventually start selling products or services. Perhaps you went the other way around; you started by selling products and services and then started a blog on your website. Either way, your blog is a great way to market your products/services and let your audience know about them.
If you are wondering how to market your business through blogging, I have created a list of 5 Ways To Market Your Business Through Blogging.
1. Solve A Problem
What is the problem or the need that your products or services solve? Pick that up and turn it into a blog post. Start by describing the issue your audience is feeling, the emotions associated with it, and how you can solve it for them.
Tell them a list of 5 (or more) great tips for how to solve this problem. For one of those tips, you’ll talk about your product, but in a way where people see the benefits of using it. This is a clever way of marketing your products, because you are not hard-selling anything; you are providing your readers with valuable tips that really work and that they’ll be grateful for, making them also want to try your products.
2. Talk About Your Business, But With Purpose
Create a post about your business but do it with purpose. Are you are launching a new product line, a new updated service, you have some kind of milestone, or it’s the birthday of when you started your business, etc. Give it a purpose. Then, besides telling the benefits of the product/service, tell your readers the story behind them.
3. Run A Competition/Contest
Write a blog post about a contest to win relevant prizes (your products, services, or samples of them), and promote it on social media. People love contests, especially if they can win something. Don’t forget to promote it on social media, social media loves contests.
This is a great way to use your blog to promote your stuff, but in a fun and engaging way. You can even offer a discount on your products/services to people that participated but didn’t get the prize.
4. Create A Vlog Or Podcast
Talk to your audience. One of the great things to create exposure and reach is by using video and showing yourself. You can do this is many ways: do a video and upload it into your YouTube channel, do live videos on social media, do a training on a specific day/time where people have to subscribe, have a podcast, or just do them all.
5. Write A Guest Blog Post
Many bloggers accept guest blog posts from other bloggers in similar niches. Find the ones that resonate with you and ask if you can write a post for their blog. Again, the key here is to provide great value by offering your expertise and advice. And usually you can include a bio with a link to your own website or even links in the text to some of your products or services. Check with the owner of the blog on their guidelines about this.
I do hope these 5 tips are useful to you and provided more clarity on how to use blogging to promote your business.
Where to next?
- You can sign up for my Free 30 Home Business Affirmation printable and email series.
- Check out The 8 Elements Needed For A Successful Brand
- Check out the Building Your Brand eBook designed to help you create your brand in four days!
- Join The Blogging Academy!
- Join the Facebook Group!
- Check out my services!
- Check out my portfolio!
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