Four Compelling Stories Your Brand Should Be Telling

Four compelling stories your brand should be telling!

Have you heard recently that you need to tell stories in your business to help you grow your brand? Storytelling is what your customers need in order to connect with you on an emotional level. They want to know more of you, who you help, and who your customer is. What stories should you be telling to help grow your brand? I came up with these four tips to help you tell better stories to your audience.

Tip 1.  A critical problem you solved.

As a business owner, you go above and beyond to please your customer. You stay up late, you work on holidays, you give that extra something special they won’t get from the other person. So talk about it! But here’s the key: the story should be about the problem you solved for a customer, not about how great of a person you are for doing it.

Tip 2. Your inspiration for being in business.

The day-in, day-out grind of running a business can take its toll, there’s no doubt about it. But at some point, you were inspired by some greater vision—a belief that was big enough to drive you to strike out on your own. What is that? Figure it out, then share that story with your audience.

Tip 3. How you’re different.

Knowing what sets you apart from your competitors is a critical piece of winning over customers. I’m sure you could spout off how you’re different at the drop of a hat (and if you can’t, I recommend you get really clear on that, really fast!). Now, it’s time to frame those differences in a compelling story for your audience. It is time to tell your story! Become vulnerable, share your struggles, and all the hoops you have had to jump through to become who you are today.

Tip 4. Your hero’s anthem.

No, you’re not the hero. Your customer is. Maybe it’s one of your regular customers who beat cancer or won a marathon. Maybe it’s a charity group you recently supported. This story is unique in that it has nothing to do with your product. Instead, it celebrates the very humans responsible for paying your bills each month. Customers crave real people stories, and it’s just an added bonus that the hero happens to know and love your brand!

It’s time to start practicing storytelling in your business!

Tell Stronger Stories

Now, I said above that you don’t have to be a professional writer to tell great stories. But you do have to write in a way that’s coherent and draws the reader in.

Did you enjoy this post? Leave me a comment below with something you learned (or another topic you’d love me to cover.) Thank you for reading and enjoy the rest of your day.

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