How you sound to others – in person, in emails, in blog posts, in tweets, on Facebook Live, etc. You want this to be cohesive with the rest of your branding (yes, this is also a PART of your branding). I, for example, try to always come across very nice and approachable, but I also try to make you laugh with a little bit of sarcasm or humor. This is because in real life, I’m generally a nice person, who tries to make people laugh.
When your brand voice is used right, you increase your influence.
For your personal brand, it might be just as easy to identify your voice – but make sure you are using a voice that will attract the right kind of people for your business. I know that with my clients, we end up being friends by the end of working together. That’s what I strive for. So, I set the tone from day 1 that I am nice, and friendly – but that I’ll also be transparently real and make you laugh. This helps my business overall.